The competitive landscape, customer satisfaction, and employee “buy in” are the main drivers of shareholder value. Often times companies will focus on the short-term bottom line rather than making some initial profit concessions for the long-term value of the company. Increasing value requires an honest review of where the business has been, where it is, and what needs to be done to get it where you want it to go. One of the hardest parts of running a business is admitting you made decisions that didn’t work. Over the past 18 years, Adam has created tremendous value in a relatively short amount of time which has generated significant profits to his shareholders and employees.