A competitive advantage is what makes potential customers choose you over the hundreds or even thousands of options in the marketplace. The competitive landscape is littered with companies that have innovative products or services which failed because they could not establish their advantage or evolve their advantage to the marketplace. Your current competitive advantage has enabled you to get to where you are but will not necessarily get you to where you need to go.
As a former professional athlete, multi time successful entrepreneur, and father of 4 aspiring athletes Adam House is an expert winner because he hates to lose.
To create a competitive advantage, you've must to be clear about the following:
Have you identified your target market, studied your competition and identified how you will win, and have a clear way to articulate your value to the marketplace?